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Come Visit us!

Our store is full, open, and ready to see you! Our puzzles, books, games, and crafts will keep your kids engaged and learning throughout the year!

Come Visit Us

We Can't wait to see you!
We welcome you and your family to visit us during our business hours! You will find so many games and toys for kids of all ages.  Call us at 616.866.8783.

Some of our Favorites

Green Toys, Jellycat, Uncle Goose Blocks and Robeez Shoes are just a few of our most popular items!

We are here to help

Gift Wrapping

In addition to offering perfect gift suggestions for all ages and occasions, we also offer free gift wrapping year round. Gift Certificates also available!

Birthday Bucket

Stop by and have the special birthday kid fill a Birthday Bucket with their favorite games and
toys, leave it at the store 

and allow friends and family 
to pick from their options.


Do you live out of town? 
We are happy to provide suggestions over the phone, wrap it and ship is anywhere in the United States.


We aren't kidding when we say we're a family business

Owners Candy and David Lancioni decided to
open their toy store in 1993, and their family has been growing ever since. Over the past 30 years, they have have raised 2 amazing children (and 8 grandkids), and have provided employment opportunities to over
140+ employees. When you are here, you are family!

Our Community is
our heart and soul

We take pride in our community involvement including:

Harvest Fest  |  Start of Summer  |  Trick or Treating  |  Christmas Parade

Local First Member  |  American Specialty Toy Retailing Association Member (ASTRA)

Director on the Rockford Chamber of Commerce for 26+ Years

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