Come Visit us!
Our store is fully open and ready to see you!
We are still taking phone orders with a pick-up option. Our puzzles, books, games, and crafts will keep your kids engaged and learning throughout the year!
Some of our Favorites
Green Toys, Jellycat, Uncle Goose Blocks and Robeez Shoes are just a few of our most popular items!
We are here to help
In addition to offering perfect gift suggestions for all ages and occasions, we also offer free gift wrapping year round. Gift Certificates also available!
Stop by and have the special birthday kid fill a Birthday Bucket with their favorite games and
toys, leave it at the store
and allow friends and family
to pick from their options.
Do you live out of town?
We are happy to provide suggestions over the phone, wrap it and ship is anywhere in the United States.
We aren't kidding when we say we're a family business
Owners Candy and David Lancioni decided to
open their toy store in 1993, and their family has been growing ever since. Over the past 25 years, they have have raised 2 amazing children (and 4 grandkids), and have provided employment opportunities to over
120+ employees. When you are here, you are family!
Our Community is
our heart and soul
We take pride in our community involvement including:
Harvest Fest | Start of Summer | Trick or Treating | Christmas Parade
Local First Member | American Specialty Toy Retailing Association Member (ASTRA)
Director on the Rockford Chamber of Commerce for 20+ Years